According to our favorite SEO specialists, 60 million men and women in the country looked for an attorney or lawyer last year. Out of that large sum, approxmiately 6 million of them used internet resources during their search process. Jane Dodson, who specializes in search engine optimization for law firms and lawyers, was able to get us some insight and tips on the subject.
How many customers are you really delivering to your own competitors simply because your company website isn’t optimized for search? That’s a good question that all attorneys should ask themselves. It stands with good reason that if you’re not paying the big bucks for SEO, you’re losing money to your competitors who are.
In regards to hiring an attorney, consumers are increasingly using more online resources during their decision making process. Search engines are becoming the most frequent online tool for discovering, validating, and often times choosing an attorney.
Some attorneys dont understand what SEO stands for, others are acquainted with SEO but dont understand what it entails. The principles: Search Engine Optimization is a procedure for indexing and arranging the information on your own website to appear within Google search results (through operating with Googles algorithm).
Measure 1: Find out how your website is found
Before you make any changes, its important to first understand how people are finding your website. Could it be mostly from hunting for the law firm name, a certain attorneys name, or a particular practice area term? Learn what key words your law firm website is ranked for.
Step 2: Learn what people care about
Through looking at this data you can get these replies:
Look at how long visitors are on your site and how frequently they come back to browse.
How far your reach is
Learn which cities and states the visitors of your website are seeking from in the Audience section.
What people care about
Learn what the most frequently encountered entry pages are on your website.
Learn what people are searching for after they get to your own website
How individuals are viewing your website
It’s possible for you to observe the most common technology/ apparatus being used to browse your website (Mac, PC, tablet PC, iphone, android mobile, desktop computer, etc.)
See if your company is becoming found: Consider a SEO audit
Measure 3: Make sure your site is responsive
By making your site receptive, this means your site might be easily viewable on mobile devices. That is important for 2 reasons:
Google penalizes for non-cellular websites
Often times 45% of the traffic coming to your own website could be from cellular devices, and that percentage is steadily increasing business-wide.
Step 4: Create a targeted SEO content strategy
Once you have a powerful understanding of who your website visitors are and the things they search for, it is possible to begin generating new content that they care about and ultimately help rate your website higher for search.
Bear in mind that your would-be clients interests come first. While writing about cases can present your knowledge, it doesnt necessarily help your lawyer SEO or anything like that. Can you think a potential divorce client will probably be more enthusiastic about No fault vs. At fault divorce settlements or recent divorce case law?
Begin composing your personal unique content. Add new blog posts and articles for your site, and publish them to other websites with a backlink back to your own web site. Test new keywords, track your analytics, and also make tweaks to your content.